art deco/late modern

art deco






























































late modern. Corporate and swiss international style

Bauhaus/New Typography and Plakastil

look at page 115 of book. Kandinsky-

also the violin one on page 119 could use clocks instead....

Plakastil use one of his works for background and have type interact with it. or use blank background and use a symbol in the design sort of like the opel one orthe pelkan one to the left.





















http://www.internationalposter.com/style-primer/plakastil-posters.aspx

Bernhard, Lucian. Breisgau-Perle, 1914 Cardinaux, Emil. PKZ - Confection Kehl, 1908. Diem, Carl. Gordon-Bennett-Fahren Stuttgart, 1912

The Poster Style, or "Plakatstil", was begun in 1905 by Lucian Bernhard in Berlin. For a poster competition sponsored by Preister matches he took the novel approach of drawing two large matches and writing the brand name above them in clean, bold letters. The stark simplicity of the design won him the competition, and marked a departure from the fussy and decorative Art Nouveau style, which was beginning to lose its vitality. With its reduction of naturalism and emphasis on flat colors and shapes, the new style was the next step beyond Toulouse-Lautrec in creating an abstract visual language. Bernhard's style spread throughout Germany, and became the foundation for a revolution in commercial advertising in pre-war Berlin. An equally powerful Plakatstil artist named Ludwig Hohlwein arose in Munich who would also have a profound influence on early Swiss poster design and Art Deco. Steglitz. Lehmann. I.F. Reiser, circa 1910 BAUHAUS Design Movements in the twentieth century. It took place in Germany of the 1920s and early 1930s, the period of the Weimar Republic, an area considered one of the birthplaces of the Modern Movement in architecture and design. The impact of the horrible experiences in the First World War, poverty and inflation created a new consciousness, which influenced strongly Design, Architecture and Art. This was the age of the Bauhaus, a movement which was a reaction to social change and which aspired an aesthetic relevance. The "New Man" became the ideal, a concept that also expressed itself in living. The Bauhaus Design showed a purism with emphasis on straight edges and smooth, slim forms. The rooms were sparsely furnished, but filled with hygienic freshness. Superfluous features were taboo. Shining steel was discovered as a material for furniture. NEW TYPOGRAPHY

Art Nouveau

Art Nouveau stylized shapes and curves, organic linesThe origins of Art Nouveau are found in the resistance of William Morris to the cluttered compositions and the revivaltendencies of the Victorian era and his theoretical approaches that helped initiate the Arts and crafts movement.

the term "whiplash" is frequently applied to the characteristic curves employed by Art Nouveau artists. Such decorative "whiplash" motifs, formed by dynamic, undulating, and flowing lines in a syncopated rhythm, are found throughout the architecture, painting, sculpture, and other forms of Art Nouveau design.

constructivism and de stijl

De Stijl

Proponents of De Stijl sought to express a new utopian ideal of spiritual harmony and order. They advocated pure abstraction and universality by a reduction to the essentials of form and colour; they simplified visual compositions to the vertical and horizontal directions, and used only primary colors along with black and white. Mondrian himself sets forth these delimitations in his essay 'Neo-Plasticism in Pictorial Art'. He writes, "... this new plastic idea will ignore the particulars of appearance, that is to say, natural form and colour. On the contrary, it should find its expression in the abstraction of form and colour, that is to say, in the straight line and the clearly defined primary colour." The Tate article further summarizes that this art allows "only primary colours and non-colours, only squares and rectangles, only straight and horizontal or vertical line."^[3] The Guggenheim Museum's online article on De Stijl summarizes these traits in similar terms: "It [De Stijl] was posited on the fundamental principle of the geometry of the straight line, the square, and the rectangle, combined with a strong asymmetricality; the predominant use of pure primary colors with black and white; and the relationship between positive and negative elements in an arrangement of non-objective forms and lines."

Constructivism




Constructivism was an artistic and architectural movement that originated in Russia from 1919 onward which rejected the idea of "art for art's sake" in favour of art as a practice directed towards social purposes. Constructivism as an active force lasted until around 1934, having a great deal of effect on developments in the art of the Weimar Republic and elsewhere, before being replaced by Socialist Realism. Its motifs have sporadically recurred in other art movements since.

V borders

http://www.alphastamps.com/stampsborders.html Victorian stamp borders